Beefeater
Mixing up gin
Introducing Beefeater Gin's new ready-to-drink gin cans from Boundless – the perfect blend of bold flavour and vibrant design. Our goal was to create an attention-grabbing animation that not only drove appetite appeal, but also remained true to the Beefeater brand. To do this, we brought the cans to life with a fun and punchy animation, highlighting the bright colours of the flavours and exuding a ready-to-go attitude. The result is a dynamic and eye-catching piece that perfectly captures the spirit of Beefeater Gin's new product.
Agency: Boundless
![Beefeater can](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fd7xzw0u0%2Fproduction%2F6f370fff2db80123e2e663175e804544a638689b-1600x900.jpg%3Fw%3D1920%26q%3D90%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
![Beefeater cans frame](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fd7xzw0u0%2Fproduction%2F78aa16dea1efc1d363799812eac42b01069d5dd4-1600x900.jpg%3Fw%3D1920%26q%3D90%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
![Beefeater can lineup](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fd7xzw0u0%2Fproduction%2F5c1edbe05d081471407ea332a97e29cbfb4659ef-1600x900.jpg%3Fw%3D1920%26q%3D90%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
![Beefeater can angle](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fd7xzw0u0%2Fproduction%2Fdf4b7143d080596257827c101cf4d357ca9c6bcc-1600x900.jpg%3Fw%3D1920%26q%3D90%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
![Beefeater can closeup](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fd7xzw0u0%2Fproduction%2F235db98c92c734e6dc181e686fbdcdc06ee220a3-1600x900.jpg%3Fw%3D1920%26q%3D90%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
![Beefeater cans falling](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fd7xzw0u0%2Fproduction%2F15e1bf59ab266b7527e9f7f5eff14f2165e3ada9-1600x900.jpg%3Fw%3D1920%26q%3D90%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
![Beefeater cans rolling](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fd7xzw0u0%2Fproduction%2F14b4becc4fbef27e6e03b20c218ff6094da7964b-3200x1800.jpg%3Fw%3D3600%26q%3D90%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
![Beefeater can closeup pink](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fd7xzw0u0%2Fproduction%2F3e8055ee7052bdc43490789b37f14bb276987266-1600x900.jpg%3Fw%3D1920%26q%3D90%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
![Beefeater can grid](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fd7xzw0u0%2Fproduction%2Fe033c051a85fc1537f6c0d4b8c043cda85a09414-1600x900.jpg%3Fw%3D1920%26q%3D90%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
![Beefeater cans](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fd7xzw0u0%2Fproduction%2F034f84c090c8b20c8ee63de93e254c5cfd6b1194-3200x1800.jpg%3Fw%3D3600%26q%3D90%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
Ready to move?
GET IN TOUCH.GET IN TOUCH.GET IN TOUCH.GET IN TOUCH.GET IN TOUCH.
GET IN TOUCH.GET IN TOUCH.GET IN TOUCH.GET IN TOUCH.GET IN TOUCH.