Mazetti
The Italian Art of Dressing
We had the pleasure of collaborating with Boundless for Mazzetti on this project, combining our expertise to create a visually stunning and memorable animation for the brand. We brought the Mazzetti brand to life by animating its elements and showcasing the "Italian art" of dressing. Our team focused on creating an animated toolkit centered around artistic marks, incorporating a toolkit of visually stunning paint strokes that mimicked the fluid movement of a brush on canvas and the dynamic impact of paint splatters. The end result was a dynamic and immersive experience, with the animated 3D bottles and packaging being showcased in a sleek promo cut.
Agency: Boundless
Animating Art
Our mission was to infuse energy into the Mazzetti brand world by animating its elements. We employed a toolkit of visually stunning artistic paint strokes that imitated the fluid movement of a brush on canvas and the dynamic impact of paint splatters. These animations were seamlessly integrated with captivating video and imagery to create a dynamic, immersive experience.
![Mazzetti experimental series pack](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fd7xzw0u0%2Fproduction%2F2a40786437d23c79b18cf1002d8721793ae011fb-3200x1800.jpg%3Fw%3D3600%26q%3D90%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
![Mazzetti experimental series pack closeup](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fd7xzw0u0%2Fproduction%2Fd2aefdba5ac75556928ec04f844e603650b3aa5f-1600x900.jpg%3Fw%3D1920%26q%3D90%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
![Mazzetti experimental series pack closeup bottles](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fd7xzw0u0%2Fproduction%2F08c38cbf87058ce473725c7998dda86b74836063-1600x900.jpg%3Fw%3D1920%26q%3D90%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
![Mazzetti artistry edition pack](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fd7xzw0u0%2Fproduction%2Fba319db7072b42ad7ddd77e669a9643c12d11823-3200x1800.jpg%3Fw%3D3600%26q%3D90%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
![Mazzetti artistry edition pack closeup](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fd7xzw0u0%2Fproduction%2Fc20cdc027937682bc68107c1aba4b161543b032e-1600x900.jpg%3Fw%3D1920%26q%3D90%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
![Mazzetti artistry edition pack and bottle](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fd7xzw0u0%2Fproduction%2F412f88d26eda457e46bdffd68d2693c34e88c7e8-1600x900.jpg%3Fw%3D1920%26q%3D90%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
![Mazzetti artistry edition bottle closeup](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fd7xzw0u0%2Fproduction%2F63cfb90e91baf2a0b3d38bf8b3a9c31ec3e87d20-1600x900.jpg%3Fw%3D1920%26q%3D90%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
![Mazzetti artistry edition bottle closeup](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fd7xzw0u0%2Fproduction%2F8089832bf0da0fd1138e306855e6a777c279cdd1-1600x900.jpg%3Fw%3D1920%26q%3D90%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
![Mazzetti aceto bottle](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fd7xzw0u0%2Fproduction%2F533d1f540ccc6010b9efbbd49c57986ad16c135f-3200x1800.jpg%3Fw%3D3600%26q%3D90%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
![Mazzetti aceto pack closeup](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fd7xzw0u0%2Fproduction%2F20b60a5e39e26cb2c6833c0e5ab2c25d88f88a9e-1600x900.jpg%3Fw%3D1920%26q%3D90%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
![Mazzetti aceto pack inside](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fd7xzw0u0%2Fproduction%2Fd53160c501824f9a8d6850f5493a5cd3fd8dd368-1600x900.jpg%3Fw%3D1920%26q%3D90%26fit%3Dmax%26auto%3Dformat&w=3840&q=75)
Ready to move?